Old National Bank, founded in 1834, is one of the oldest financial institutions in the United States. Headquartered in Evansville, Indiana, the bank has built a reputation for trust, reliability, and innovation in serving communities across the Midwest and beyond.
History of Logo Creation
The current logo design initiative began in 2023, as Old National Bank sought to refresh its visual identity to reflect its evolving role in modern banking. The goal was to preserve the brand’s legacy while embracing a contemporary design that resonates with today’s clientele. The final design was introduced in early 2024.
Design and Logo Elements
The logo features a refined and balanced combination of typography and an emblem, symbolizing stability and progress. It reflects Old National Bank’s heritage while emphasizing its commitment to innovation and community service.
Logo Evolution
Over nearly two centuries, the Old National Bank logo has undergone multiple transformations, each reflecting the bank’s growth and adaptation to changing times. From intricate, vintage designs in the 19th century to streamlined, modern aesthetics in recent decades, the logo has consistently evolved while retaining core elements that reflect its long-standing history.
Color
The logo’s primary colors are deep blue and gold, symbolizing trust, stability, and prosperity. These colors are a nod to the institution’s enduring commitment to its clients and their financial well-being.
Font
A custom serif typeface is used in the logo, exuding professionalism and tradition. The clean and elegant design ensures legibility and reflects the bank’s blend of modernity and heritage.
Symbol
The logo’s emblem features an abstract representation of a classical building column, signifying strength, stability, and the bank’s deep roots in American history. This symbol serves as a visual reminder of the institution’s foundation and commitment to community support.
Stories
- Inspired by Architecture: The emblem’s design was inspired by the architecture of Old National Bank’s original headquarters, incorporating elements of its classical façade.
- Customer Input: During the redesign process, long-time customers were invited to provide feedback on initial concepts, ensuring the final design resonated with the community.
- A Legacy Preserved: The redesign team ensured that subtle nods to the bank’s original logo—including its iconic color scheme and column motif—were preserved to maintain continuity.
The Old National Bank logo stands as a testament to the institution’s dedication to its clients and communities while embracing a future of innovation and growth.
