The Nivea brand was founded by Dr. Oscar Troplowitz, a German pharmacist, in 1911. He created the first water-in-oil cream, which he named “Nivea” from the Latin word “nix, nivis,” meaning “snow,” referencing its pure, white appearance. The brand quickly became known for this revolutionary cream, and by 1925, it introduced a simplified logo to reflect its dedication to purity and skin health. The logo’s consistency has helped establish Nivea as a globally recognized brand.
The Nivea logo is known for its minimalism and effectiveness. The design has generally featured a solid blue circle with the brand name in clean, white, sans-serif letters. This simplistic approach has allowed Nivea to stand out, projecting an image of trust and purity, essential for a skincare brand. This circle design and straightforward typeface contribute to the logo’s timeless quality and make it instantly recognizable worldwide.
