History of Logo Creation
The creation of the Aave logo began in 2020 as part of the rebranding effort when the project transitioned from ETHLend to Aave. The rebranding was aimed at positioning Aave as a leading decentralized finance (DeFi) protocol. The new logo needed to reflect the project’s core values of transparency and accessibility while aligning with its futuristic vision.
Design and Logo Elements
The Aave logo combines simplicity with subtle symbolic elements. It features a clean, lowercase typeface that reflects accessibility and friendliness. The design also incorporates gradients to symbolize the dynamic and evolving nature of the DeFi space. The letters are spaced evenly, projecting clarity and openness.
Logo Evolution
Initially, the ETHLend logo was more technical and finance-oriented, designed to appeal to a niche audience of blockchain enthusiasts. With the transition to Aave, the logo’s design shifted to a more modern and inclusive look, emphasizing community and innovation. The 2020 redesign introduced vibrant colors and a more approachable typeface, setting a new standard for DeFi branding.
Color
The Aave logo features a gradient color scheme transitioning between shades of purple, pink, and blue. These colors represent innovation, trust, and inclusivity—key pillars of the Aave brand. The gradient effect also adds depth and modernity, making the logo visually appealing across digital platforms.
Font
The Aave logo uses a custom, rounded sans-serif typeface. The rounded edges of the font convey approachability and a user-friendly ethos, while its clean lines ensure readability in various sizes and formats.
Symbol
The Aave logo does not feature a standalone symbol but rather focuses on the wordmark itself. This choice emphasizes the brand’s name and its growing recognition within the DeFi space. However, the gradient effect and rounded font serve as unique identifiers that distinguish the logo.
Stories
- Community Feedback: Before finalizing the logo, the Aave team shared prototypes with their community for feedback. This participatory approach ensured the final design resonated with users and reflected their values.
- DeFi Symbolism: The gradient’s transition between colors symbolizes the seamless flow of liquidity and the interconnectedness of decentralized finance protocols.
- Meaning Behind the Name: “Aave” means “ghost” in Finnish, which inspired the minimalist and slightly ethereal design of the logo. This ties back to the protocol’s goal of creating a transparent and invisible lending process.
The Aave logo exemplifies the project’s mission to make decentralized finance approachable and accessible, blending innovation with community-driven values.
