History of Logo Creation
The logo was created in 2023 to represent the boutique seafood restaurant “Com un Poisson.” The restaurant sought to establish a brand identity that reflected its commitment to fresh, high-quality seafood and its roots in French culinary traditions. The logo was finalized after several iterations and launched with the restaurant’s official opening in early 2024.
Design and Logo Elements
The logo features a stylized fish in a minimalist and elegant form, swimming within a circular frame. This symbolizes harmony, freshness, and the cyclical nature of ocean life. Accompanying the fish is the restaurant’s name, written in a bespoke font that complements the design.
Logo Evolution
Although the logo has not undergone changes since its inception, its design was heavily influenced by modern French aesthetics and traditional maritime motifs. Future updates may further enhance its adaptability for digital and print media.
Color
The logo’s color palette consists of soft blues and subtle coral tones. These colors evoke the sea’s tranquility and the vibrancy of marine life, aligning with the restaurant’s theme.
Font
The typeface is a custom serif font designed to reflect the sophistication of French dining. Its clean lines and subtle curves echo the fluidity of water and the delicate nature of seafood.
Symbol
The fish symbol is central to the logo, embodying the brand’s focus on seafood. The circular frame surrounding the fish represents completeness and the interconnectedness of the ecosystem.
Stories
- Name Inspiration: “Com un Poisson,” which translates to “Like a Fish,” draws from the French idiom “Com un poisson dans l’eau” (like a fish in water), symbolizing comfort and natural harmony.
- Eco-Conscious Design: The logo’s circular design subtly nods to sustainability, a core value of the restaurant, emphasizing the importance of preserving marine ecosystems.
- Community Engagement: During the logo’s development, the restaurant invited local artists and patrons to vote on early concepts, fostering a sense of community and ownership.
The Com un Poisson logo beautifully encapsulates the restaurant’s ethos, combining artistic sophistication with a deep appreciation for marine life and French culture.
